So, you’ve developed your app finally and released it in all app stores and platforms. Now, what’s the next goal? It is marketing your app enough so people can find it and download it.
But where to start?
Best app store optimization services for your app is the best start for marketing your app.
App store optimization services are like a marketing tool used by the app marketers to manipulate the app store algorithms and get a higher ranking in the search results. Aso is like app SEO, where aso is used for apps and SEO for websites.
It works on improving your app’s visibility and conversion rates and getting more revenue for your app.
WHY DO YOU NEED BEST APP STORE OPTIMIZATION SERVICES:
There are nearly 5 million apps in both the app stores altogether. Let’s think from a customer point of view; if he needs a travel app for maps and booking, he simply searches travel in the search bar. But there will be many apps that have the same concept of “travel.” He doesn’t dig and read about each app’s search results and decides to download for one single app.
He obviously downloads the first place, the most rated or more downloaded app. So, this shows that the ranking, downloads, and rating is the number one factor you have to work to succeed.
App store optimization services work in increasing your app’s downloads and more organic users, ultimately leading to more success and revenue.
MECHANICS OF BEST APP STORE OPTIMIZATION:
Like factors we can influence the ios and google play app store, aso can be influenced by few factors divided into:
On metadata factors:
Metadata factors are the elements that are under our control and can be optimized easily. These are the most influential factors visible on the app page and help in ranking your app higher when optimized to the best.
The on metadata factors include app title, subtitle, a long and short description, and the creative elements like an icon, screenshots, and video.
The more creative and engaging the on metadata factors can be, the more customers can be convinced to download the app. Thus resulting in organic conversion rates.
Off metadata factors:
Off metadata factors are those who are not in the developer’s control for influencing the users.
It includes factors like user reviews and ratings, download, and search velocity.
This can only be optimized by improving your app’s performance and keeping in touch with users. User acquisition and user engagement is a must in aso.
Thus, both the metadata factors optimization together result in best app store optimization
As we move further, app store optimization is like an absolute necessity for your app and helps your app in every way. It’s always a good start to provide the best app store optimization services and pay close attention to the strategy. Although Google play store and ios app store doesn’t necessarily give any particular factors for influencing but with few techniques, you can easily rank high and succeed. It’s all about consistency and patience.